How to Market Your Lawn Care Business
June 1, 2020
Let's face it, no matter how good your business is, effective marketing is still the way to go when it comes to making sure your business is a success. The question is, what are the best ways to market your lawn care business?
Managing the vast world of social media is tricky enough, but you also have to remember that constant updates are key to mastering digital marketing.
Marketing can be tricky, but it isn't impossible. Read on below for some surefire ways to help market your lawn care business.
Start your own online community
Community building is at the heart of today's successful marketing efforts, and consumers find it easier to connect to the people behind a company instead of relying on cold calls and flyers. Total Landscape Care's list of the top lawn care YouTube channels shows just how effective this platform is when it comes to growing your reach. Publishing a few simple lawn care videos establishes your team as a reputable face for any and all lawn care concerns, and the comment section is the perfect platform for you to engage with your network in real-time. There's also something to be said about sharing your craft with others. When viewers see how enthusiastic you are about sharing your knowledge with them, they're more likely to stick around and call you when they need serious help.
Emphasize the ROI of a lawn revamp
Lawn care can seem consuming when it comes to both time and cost, but ultimately nothing makes a solid impression like a well-maintained lawn. A guide to home improvement loans by Marcus points out that renovations are a great way to increase the value of a home, making it a worthy investment for homeowners looking to sell. For homeowners who aren't planning to sell their property any time soon, renovation projects can really make an impact on their overall quality of life. This is precisely why you want to discuss the ROI that a new lawn can bring to a home when it comes to your marketing materials. Even something as simple as a before and after photo of a serviced lawn can go a long way to showing homeowners why lawn care is so necessary.
Always update your website
Make sure that your website is always updated. It goes without saying that any collateral marketing material (such as flyers and door hangers) should have your website on, but a website that's outdated and difficult to navigate can actually turn customers away from your brand. Entrepreneur cites the principle of purpose-driven design as the secret to creating a great website. By mapping out the user's journey and thinking about how you want users to explore your site, you'll get a better idea of what sections to emphasize and where to place your navigation tools. A website that's both functional and easy on the eyes will surely make you stand out from your competition!
Our post on 'What Homeowners Are Really Looking For' speaks to just how vital it is to make a connection with your customers. These marketing tips can help you do just that while also keeping marketing campaigns a fun thing to do for you and your team. Good luck!
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By: Runa Jaclyn